Schwanensee. A dynamic identity, driven by dance. • Patrik Hübner - Generative Design and Creative Coding for brands

Schwanensee. A dynamic identity, driven by dance. Schwanensee explores human dance-movements and digitally captured expressions as the primary force to create and propel dynamic and interactive identity-systems.

This dynamic visual identity-system uses motion-capture data to combine visual algorithms with the personal expression of human dancers, creating intricate forms and mesmerizing snapshots of motion in the process.

It distills the very essence of its subject to create individual and uniquely branded design-variations for the famous ballet composed by Pyotr Tchaikovsky. It is a comment on and exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for unforeseen and autonomous design-decisions.

My roles

Strategy & Concept Creative Direction Design Programming and technical implementation of the entire project

Formats

Large scale prints Animations Interactive design tool Web-experience

This dynamic visual identity-system uses motion-capture data to combine visual algorithms with the personal expression of human dancers, creating intricate forms and mesmerizing snapshots of motion in the process.
Schwanensee. A dynamic identity, driven by dance.

It is a means to liberate small theatres and cultural institutions by giving them a system they can use without any design-expertise and a minimal budget to create unlimited design-variations for their needs right from within their webbrowser.
It is a comment on and exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for unforeseen and autonomous design-decisions.

Design-assets created can range from key-visuals to posters, invitations, tickets, websites, interactive visuals to whatever may be required. These assets are consistent in all forms of media and can be created at virtually no cost once established.

Schwanensee. A dynamic identity, driven by dance. Schwanensee explores human dance-movements and digitally captured expressions as the primary force to create and propel dynamic and interactive identity-systems.

Generative Design
Innovative storytelling and meaningful connections for brands and agencies

Creative Coding
Code-based explorations of visual systems for future brand- and interaction-design applications

Schwanensee. A dynamic identity, driven by dance. Schwanensee explores human dance-movements and digitally captured expressions as the primary force to create and propel dynamic and interactive identity-systems.

Generative Design Innovative storytelling and meaningful connections for brands and agencies

Creative Coding Code-based explorations of visual systems for future brand- and interaction-design applications

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Generative Design
Innovative storytelling and meaningful connections for brands and agencies

Creative Coding
Code-based explorations of visual systems for future brand- and interaction-design applications