Audio-reactive campaign visuals

The interactive projection system was developed under the premise of reacting to the ambient noise and conversations of the visitors during a DIESEL-initiated party with press, influencers and designers. The resulting audio-reactive animations reacted immediately to the environment and produced results that were never the same. In line with the campaign title “Go with the flaw”, the system generated glitch-like and imperfect animations in different styles, inviting members of the public to capture and share those fleeting, ever-changing moments.

A campaign visual that reacts to people’s photos and videos, embedding them in real-time.

In addition, the system was designed so that party goers could post pictures and impressions of the party on Instagram using the hashtag #DieselBerlin. These images were then transferred back to the visual system in real time, creating a personal conversation with the audience which was finally projected across the city.