BRUTE is a data-driven wine brand that distills the core weather elements of wind, rain & sun into a holistic visual and sensual experience. It uses historic and real-time weather data to shape its identity. So, as each vintage evolves with the climate, so does the brand.

A visual identity, crafted by the elements. The brand’s visual system and subsequent packaging is based on a real-time particle simulation with tens of thousands of individual elements. It can generate infinite interpretations of the core weather elements using Generative Design and Creative Coding approaches. These elements are set into motion by the defining weather factors and can be explored in 3D and even “frozen” in time.