Dynamic, generative brand design created using a custom design algorithm. Each pattern is one of a kind, finished with a reflective, holographic layer of hot foil. This holographic foil reacts to light and reflects endless hues of color, adding an irreproducible aspect to every moment in time. This, to me, was the perfect metaphor to bring my ideas of generative design to a physical, unique and simple form.

The animation was created using a custom 3D-, browser-based software I developed to implement the design-algorithm and explore the evolving design in real-time. I’ll post the link to the system soon for everyone to play around with. Created with three.js (webGL) and ammo.js (physics)