With Polkadot operating without a traditional team structure, we engaged directly with network participants to sculpt the brand identity. Our initial step involved proposing our vision on the blockchain for community feedback. Following endorsement by the council and financial backing from the Polkadot treasury, we assembled a curator team to guide the branding journey. This collaborative process culminated in the community casting votes on two proposed creative directions, ensuring widespread engagement yet steering clear of a too-many-cooks scenario.

During development, we honed the brand elements and introduced a symbol that captures the essence of Polkadot’s technology—the Relay Chain, which underpins its features of adaptability, interoperability, and endless upgrades. The core idea behind our approach was to embody the decentralized and collaborative spirit of Polkadot, ensuring that the brand itself is a reflection of these principles. We chose a generative design strategy as the optimal solution to this challenge. This approach was not just about creating a brand identity but about establishing a dynamic, evolving system that could adapt with the community and technology.